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  • Writer's pictureAdvanced Audiology Assoc.

Breaking New Ground in Hearing Health

Introducing BrainHearing™ technology

Most people think hearing happens inside your ears, but the hard work actually happens inside your brain. If you suffer from hearing loss, it takes an incredible amount of effort for your brain to decipher sounds. And this extra effort can affect more than just your hearing. Studies have shown that, over time, hearing loss can lead to isolation and depression.

Fortunately, new technology is allowing us to tell a different story.

New hearing instruments with BrainHearing™ technology are designed for your brain, supporting the hard work it does. In a nutshell, BrainHearing™ helps you hear better, with less effort so you can participate more actively in life.

How does it work?

Hearing aids with BrainHearing™ technology are the first that are actually fast enough to support the brain. They scan your environment 100x per second to provide your brain with more accurate information about the sounds all around you.

In fact, recent studies show that “following conversation in noisy situations” is the number one challenge for people with hearing loss*. BrainHearing™ solves this problem by working in harmony with your brain to improve your ability to understand speech better, and focus on what’s important even in complex listening environments. Users notice a decrease in listening effort and an increase in remembering more of what people said to them.

*Le Goff et al. 2016, Opn Clinical Evidence White Paper, Oticon, Inc.

"Today's hearing aids do so much more than amplify sound. They literally "search out" speech and then prioritize it over other environmental sounds or noises to allow the listener to follow a conversation with minimal effort. This is what a normal hearing person's brain does naturally, and is why normal hearing individuals can have a conversation in even the most adverse listening situations." – Tiffany Pfleger, AuD.

BrainHearing™ technology will help:

  • Remove the noise between words, to make the overall background noise less intrusive

  • Significantly reduce your listening effort by focusing on clearer sounds

  • Significantly improve brain functionality with better clarity so you can easily focus on the most interesting sounds

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